Bachelor of Media Studies 4 Years Program

The Department of Media and Communication Studies at SMIU offers a comprehensive four-year BS (Media Studies) degree, which covers courses related to film and television production, print media, public relations, digital journalism and advertising.

CURRICULUM STRUCTURE

Duration 4 Years
Semesters 8
Courses (including research work) 46
Total Credit Hours 138
BS Media Studies
Semester I
S. NO COURSE CODE COURSE TITLE
1 MED101 Introduction to Mass Communication
2 MED103 Drawing
3 MED105 History of Art
4 ENG101 English I
5 HSS101 Islamiat & Pakistan Studies
6 CSC101 Introduction to Computer And its Application
Semester II
S. NO COURSE CODE COURSE TITLE
1 MED102 Culture, Media and Society
2 MED104 Photography
3 MED106 Basic Design
4 SOC101 Introduction to Sociology
5 MGT202 Personal Management & Communication
6 ENG201 English III
Semester III
S. NO COURSE CODE COURSE TITLE
1 MED201 Graphic Design I
2 MED203 Introduction to Advertisement and PR
3 MED205 Art of Music
4 MED207 Creativity and Idea Development
5 MED209 Radio Channel I
6 PSY101 Introduction to Psychology
Semester IV
S. NO COURSE CODE COURSE TITLE
1 MED202 History of Commercial Art
2 MED204 Graphic design II
3 MED206 Writing for the Media
4 MED208 Visual Communication for Media
5 MED210 Radio Channel II
6 MED212 Dramatics and Acting Perspectives
Semester V
S. NO COURSE CODE COURSE TITLE
1 MED301 Television Production
2 MED303 Theories & Models of Communication
3 MED305 Contemporary Drama and Narratives
4 MED307 Introduction to Lighting & Sound
5 MED3xx Elective I
6 MED3xx Elective-II
Semester VI
S. NO COURSE CODE COURSE TITLE
1 MED302 History and Culture of Pakistan
2 MED304 Online Journalism
3 MED306 Media Management
4 MED3xx Elective-III
5 MED3xx Elective-IV
6 RMT300 Introduction to Research Methodology
Semester VII
S. NO COURSE CODE COURSE TITLE
1 RMT301 Advance Research Methodology
2 MED401 Advance Media and Communication Writing
3 MED403 TV Project
4 MED4xx Elective-V
5 MED4xx Elective-VI
Semester VIII
S. NO COURSE CODE COURSE TITLE
1 MED500 Research Report
2 MED402 Media Law and Ethics
3 MED404 Development Support Communication
4 MED4xx Elective-VII
5 MED4xx Elective-VIII
BS Media Studies Electives
SCREEN STUDIES
S. NO COURSE CODE COURSE TITLE
1 MED309 Film and History
2 MED311 Film form and style
3 MED308 Cinematography-I
4 MED310 Literature for film
5 MED405 Cinematography-II
6 MED407 Direction
7 MED408 Art Direction
8 MED410 Film Theory and Criticism
ADVERTISING
S. NO COURSE CODE COURSE TITLE
1 MKT304 Consumer Behavior
2 MED315 Marketing Communications
3 MKT307 International Marketing 
4 MKT303 Brand Management 
5 MED409 Media Design
6 MED411 Advertising Research
7 MED412 Client Service Management
8 MED414 Package Design
JOURNALISM
S. NO COURSE CODE COURSE TITLE
1 MED317 News gathering and writing
2 MED319 Editing
3 MED316 Electronic Journalism
4 MED318 Print Media Reporting
5 MED413 Photo Journalism
6 MED415 Feature Writing
7 MED416 Comprehensive Editing
8 MED418 Investigating Reporting

   PUBLIC RELATIONS

S.No COURSE CODE COURSE TITLE
1. MED324 Foundations/Introduction/Principles to Public Relations
2. MED325 Writing for Public Relations
3. MED326 Media Planning and Campaign
4. MED327 Crisis Communication in Public Relations
5. MED423 Ethics in Public Relations
6. MED424 Social Media Networking Public Relations
7. MED425 Research in Public Relations
8. MED426 Regional and Global Public Relations

   DIGITAL MEDIA

S.No COURSE CODE COURSE TITLE
1. MED320 Introduction/Basics/Exploring of New Media
2. MED321 Digital Culture and Narratives
3. MED322 Writing for Digital Media
4. MED323 Digital Aesthetics
5. MED419 Digital Media Production
6. MED420 Mobile as a Digital Tool
7. MED421 Animation and Illustration
8. MED422 Exposing Digital Photography