BS Media Studies Curriculum |
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Structure of BS Media Studies Curriculum |
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Total number of Credit hours |
134 |
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Total number of Courses |
47 |
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Duration |
4 years |
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Semester Duration |
16-18 weeks |
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Semesters |
8 |
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Course Load per Semester |
15-18 credit hours |
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Number of Courses per semester |
5-6 |
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Course Code Categories |
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MMS |
Major Media Studies |
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MEM |
Media Elective Major |
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GEN |
General English |
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GIP |
General Ideology of Pakistan |
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GIS/ GET |
General Religion |
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GSS |
General Social Sciences |
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GNS |
General Natural Sciences |
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GAH |
General Arts and Humanities |
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GER |
General Entrepreneurship |
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GQR |
General Quantitative Reasoning |
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IDC |
Inter-disciplinary Course |
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INT |
Field Experience/ Internship |
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CPR |
Capstone Project |
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SEMESTER I |
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S. No |
Course Code |
Course Title |
Type |
Credit Hours |
Pre-Requisite |
|
1 |
GEN-511 |
English-I (Functional English) |
GE-ENG-I |
3+0 |
None |
|
2 |
GIP-512 |
Ideology and Constitution of Pakistan |
GE-Ideology |
2+0 |
None |
|
3 |
GSS-513 |
International Relations |
SS |
2+0 |
None |
|
4 |
GNS-514 |
Environmental Science |
NS |
3 (2+1) |
None |
|
5 |
MMS-515 |
Introduction to Mass Communication |
Major-I |
3+0 |
None |
|
6 |
IDC-516 |
Fundamentals of Sociology |
IDC-I |
3+0 |
None |
|
Total Credit Hours 16 |
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SEMESTER II |
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S. No |
Course Code |
Course Title |
Type |
Credit Hours |
Pre-Requisite |
|
1 |
GEN-521 |
English-II (Academic reading and writing) |
GE-ENG-II |
3+0 |
GEN-511 |
|
2 |
GIS-522/ GET-523 |
Islamic Studies / Ethics |
GE-Religion |
2+0 |
None |
|
3 |
GIT-524 |
Application of Information and Communication |
ICT |
3 (2+1) |
None |
|
4 |
GCE-525 |
Civic and community engagement |
CCE |
2+0 |
None |
|
5 |
MMS-526 |
Introduction to Print Media |
Major-II |
3+0 |
MMS-515 |
|
6 |
IDC-527 |
Political Science |
IDC-II |
3+0 |
None |
|
Total Credit Hours 16 |
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SEMESTER III |
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S. No |
Course Code |
Course Title |
Type p- |
Credit Hours |
Pre-Requisite |
|
1 |
GEN-531 |
English III (Writing and Presentation Skills) |
GE-ENG-III |
3+0 |
GEN-521 |
|
2 |
GQR-532 |
Descriptive Statistics |
GE-QR-I |
3+0 |
None |
|
3 |
IDC-533 |
Psychology |
IDC-III |
3+0 |
None |
|
4 |
GAH-534 |
Introduction to Philosophy |
GE-AH-I |
2+0 |
None |
|
5 |
MMS-535 |
Introduction to Electronic Media |
Major-III |
3+0 |
MMS-526 |
|
6 |
GAH-536 |
Literature (Urdu/Sindhi) |
GE-AH-II |
2+0 |
None |
|
Total Credit Hours 16 |
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SEMESTER IV |
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S. No |
Course Code |
Course Title |
Type |
Credit Hours |
Pre-Requisite |
|
1 |
GEN-541 |
English IV (Expository writing) |
GE-ENG-IV |
3+0 |
GEN-531 |
|
2 |
MMS-542 |
Mass Media and Society |
Major-IV |
3+0 |
MMS-515 |
|
3 |
MMS-543 |
Introduction to Digital Media |
Major-V |
3+0 |
MMS-535 |
|
4 |
GQR-544 |
Inferential Statistics |
GE-QR-II |
3+0 |
GQR-532 |
|
5 |
IDC-545 |
Human Resource Management |
IDC-IV |
3+0 |
None |
|
6 |
GER-546 |
Introduction to Entrepreneurship |
ENTR |
2+0 |
None |
|
Total Credit Hours 17 |
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SEMESTER V |
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S. No |
Course Code |
Course Title |
Type |
Credit Hours |
Pre-Requisite |
|
4 |
MMS-611 |
Introduction to Film and Documentary |
Major-VII |
3+0 |
MMS-526 |
|
2 |
MMS-612 |
Theories and Models of Communication |
Major-IX |
3+0 |
MMS-543 |
|
3 |
MMS-613 |
Photography |
Major-X |
3+0 |
None |
|
6 |
MMS-614 |
News Writing and Reporting |
Major-XVII |
3+0 |
MMS-535 |
|
5 |
MMS-615 |
Graphic Design |
Major-XII |
3+0 |
None |
|
6 |
IDC-616 |
Development Support Communication |
IDC-V |
3+0 |
None |
|
Total Credit Hours 18 |
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SEMESTER VI |
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S. No |
Course Code |
Course Title |
Type |
Credit Hours |
Pre-Requisite |
|
1 |
MMS-621 |
Television Production |
Major-VIII |
3+0 |
MMS-535 |
|
2 |
MMS-622 |
Advertising and Public Relations |
Major-XIV |
3+0 |
MMS-515 |
|
3 |
MMS-623 |
Video and Audio Editing |
Major-XV |
3+0 |
MMS-542 |
|
4 |
MMS-624 |
Online Journalism |
Major-XVI |
3+0 |
MMS-543 |
|
5 |
MMS-625 |
Radio Production |
Major-XX |
3+0 |
MMS-515 |
|
6 |
MMS-626 |
Media and Human Rights |
Major-XI |
3+0 |
None |
|
Total Credit Hours 18 |
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SEMESTER VII |
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S. No |
Course Code |
Course Title |
Type |
Credit Hours |
Pre-Requisite |
|
1 |
MMS-631 |
Research Methodology |
Major-XVIII |
3+0 |
None |
|
2 |
MMS-632 |
Current Affairs |
Major-XIX |
3+0 |
MMS-624 |
|
3 |
MMS-633 |
Media Management |
Major-XIII |
3+0 |
MMS-515 |
|
4 |
INT-634 |
Field experience/Internship |
Field Experiences |
0+3 |
None |
|
5 |
MEM-63* |
Elective-Major I |
EM-I |
3+0 |
None |
|
6 |
MEM-63* |
Elective-Major II |
EM-II |
3+0 |
None |
|
Total Credit Hours 18 |
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SEMESTER VIII |
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S. No |
Course Code |
Course Title |
Type |
Credit Hours |
Pre-Requisite |
|
1 |
CPR-641 |
Capstone Project |
Capstone Project |
0+3 |
MMS-631 |
|
2 |
MMS-642 |
Crisis and Disaster Communication |
Major-VI |
3+0 |
MMS-515 |
|
3 |
MMS-643 |
Media Laws and Ethics |
Major-XXI |
3+0 |
None |
|
4 |
MEM-64* |
Elective-Major III |
EM-III |
3+0 |
None |
|
5 |
MEM-64* |
Elective-Major IV |
EM-IV |
3+0 |
None |
|
Total Credit Hours 15 |
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Sub Total 134 |
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Elective Major |
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Film and Television Production |
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Sr. No. |
Course Code |
Course Title |
Type |
Credit Hrs. |
Pre-Requisite |
|
1 |
MEM-650 |
Film Form and Style |
Elective |
3+0 |
MMS611 |
|
2 |
MEM-651 |
Fundamentals of Script Writing |
Elective |
3+0 |
MMS611 |
|
3 |
MEM-652 |
Screen Writing |
Elective |
3+0 |
MMS611 |
|
4 |
MEM-653 |
Art Direction |
Elective |
3+0 |
MMS611 |
|
5 |
MEM-654 |
Dramatics and Acting Perspectives |
Elective |
3+0 |
MMS611 |
|
6 |
MEM-655 |
Cinematography |
Elective |
3+0 |
MMS611 |
|
7 |
MEM-656 |
Direction |
Elective |
3+0 |
MMS611 |
|
8 |
MEM-657 |
Light, Sound and Camera Techniques |
Elective |
3+0 |
MMS611 |
|
Advertising and Public Relations |
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Sr. No. |
Course Code |
Course Title |
Type |
Credit Hrs. |
Pre-Requisite |
|
1 |
MEM-660 |
Brand Management |
Elective |
3+0 |
MMS622 |
|
2 |
MEM-661 |
Crisis Communication in Ad and PR |
Elective |
3+0 |
MMS622 |
|
3 |
MEM-662 |
Event Management |
Elective |
3+0 |
MMS622 |
|
4 |
MEM-663 |
Client Service Management |
Elective |
3+0 |
MMS622 |
|
5 |
MEM-664 |
Media Planning and Campaign |
Elective |
3+0 |
MMS622 |
|
6 |
MEM-665 |
Advertising Research |
Elective |
3+0 |
MMS622 |
|
7 |
MEM-666 |
Social media and Internet Marketing |
Elective |
3+0 |
MMS622 |
|
8 |
MEM-667 |
Production Design |
Elective |
3+0 |
MMS622 |
|
Journalism |
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Sr. No. |
Course Code |
Course Title |
Type |
Credit Hrs. |
Pre-Requisite |
|
1 |
MEM-670 |
Photojournalism |
Elective |
3+0 |
MMS614 |
|
2 |
MEM-671 |
Mobile Journalism |
Elective |
3+0 |
MMS614 |
|
3 |
MEM-672 |
Specialized Journalism |
Elective |
3+0 |
MMS614 |
|
4 |
MEM-673 |
Citizen Journalism |
Elective |
3+0 |
MMS614 |
|
5 |
MEM-674 |
Magazine Production |
Elective |
3+0 |
MMS614 |
|
6 |
MEM-675 |
Investigative Reporting |
Elective |
3+0 |
MMS614 |
|
7 |
MEM-676 |
Writing for the Media |
Elective |
3+0 |
MMS614 |
|
8 |
MEM-677 |
Data Journalism |
Elective |
3+0 |
MMS614 |
|